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If you follow a consistent heading syntax for topics (for example, beginning headings with keywords that indicate topic types followed by nouns), you can mirror this syntax in your index entries (for example, reversing the syntax, beginning entries with nouns followed by keywords).
Building Indexing Guidelines 
Consistent index entries are not accidental, particularly in a single sourcing environment. For modular content and index entries from multiple authors to merger seamlessly rather than clash when assembled into different documents, you need to establish content and format guidelines for indexing.
Rather than setting up complicated ivory tower indexing guidelines that work in theory, set up simple consensual guidelines that work in practice. Consensus is not democracy. Consensus forces teams to sink or swim together. Make sure that the entire team agrees with guidelines before you finalize them. If you try to impose indexing guidelines from above, you will meet resistance in the trenches. Better to publish realistic guidelines that everyone follows than to publish ideal guidelines that no one follows.
Content Guidelines
Build content guidelines to control the "granularity" of your shared index entries:
- Modules
Build guidelines for indexing modules by type. At a bare minimum, decide how you want to index step-by-step procedures and processes, as well as conceptual and reference topics.
- Submodules
When first building guidelines, you can safely ignore examples, figures, tables, and notes, which are actually secondary modules that are components of primary modules (steps and topics).
- Master indexes
If you are developing master indexes or master helpsets, you may need to include product and component names in index entries so as not to confuse users. Unfortunately, such entries look strange in individual indexes. Ultimately, you need to decide whether to develop index entries to be used in individual indexes and helpsets, or whether to develop index entries to be used in master indexes and helpsets. Doing both is almost impossible.
- Conditional text
When setting up conditional text, you need to decide what types of content should appear in what types of documents. By showing or hiding sections set to conditional text, you show or hide their index entries when generating index documents. Set up simple conditional text styles (for example, PrintOnly and HelpOnly) that all authors on your team can understand.
Always include negative and positive examples from real projects to illustrate your guidelines. When setting up examples, be very precise. As anyone who has developed style guides know, authors tend to follow examples literally.
Format Guidelines
Build guidelines for print and online formats:
- Sort order
Different publishing tools sort index entries differently. For example, some tools sort character-by-character, while others sort word-by-word. Many online Help systems do not allow you to override the sort order of index entries. This can wreck havoc on indexes authored in more sophisticated print-based tools (for example, placing all entries beginning with quotation marks at the very top of the index, no matter what their first alphabetical character is). Before building index guidelines, make sure you understand how your entries will sort in different formats.
- Nesting levels
Print-based publishing tools usually allow you to build up to five levels of index entries (although three is more than adequate). But some online Help systems allow only two index levels. For example, when converting a three-level print index to a two-level online format, you can program workarounds, such as concatenating second- and third-level entries, then separating them with colons. Before building indexing guidelines, make sure you understand how your various tools handle index levels.
- Cross-references
Although "see" and "see also" references can be extremely helpful to users in print documents, they can actually hinder users in some online Help systems. For example, "see" and "see also" references are not hyperlinked in FrameMaker. If they are then converted to online Help, they appear in the online index but do nothing when clicked, which can frustrate users. Before building indexing guidelines, make sure you understand how "see" and "see also" references function in your online Help systems.
- Page numbers
Avoid serial page numbers in your source indexes. Serial page numbers can indicate redundancy, inconsistency, or mislabeling in your source documents. They can also create serious usability problems when indexes are converted to online Help formats, which never include page numbers in index entries. When building indexing guidelines, instruct authors to break entries with serial page numbers into more specific subentries with single page numbers.
People have been exposed to online media for only a few decades. As a result, online Help systems are not nearly as fault-tolerant as printed manuals. When building indexing standards, focus on online Help. If an index works well online, it will work even better on paper. Investigate how each of your publishing tools formats index entries, then plan for the "worst case" scenario: online Help.
Conclusion 
Single sourcing is a method of systematically reusing content. To be reusable, content must be usable in multiple documents and formats. In the same way that you develop modular content to reuse in different documents, you can build modular index entries to reused in different indexes. To ensure that these entries mesh rather than clash, you need indexing standards. If you build consensual indexing standards based on real projects, you will increase the usability your indexes exponentially.
Kurt Ament (www.infotektur.com) is an information architect with extensive experience in print and online publishing. For over a decade, he has developed end-user documentation, corporate style guides, and document conversion templates for companies such as HP, Hughes, Symantec, and Xerox. The WebWorks Publisher templates he developed to convert single-source FrameMaker+SGML books to HTML- and Java-based online Help systems are now used by clients in the U.S., Europe, and Asia. A senior member of STC, Kurt is the author of Single Sourcing: Building Modular Documentation and Indexing: A Nuts-and-Bolts Guide for Technical Writers. This article is based on a presentation he made at the WinWriters Online Help Conference Europe 2003 in London.

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